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An imaginative, creative and experienced designer/ illustrator, proficient in computer production with a good working knowledge of the graphic and web industry. Confident and reliable, quick to learn and capable of working independently and supporting a team, I enjoy the challenge and always aim to please!

Walmart Canada 2000 – 2012   
Associate Creative Manager 2010 – 2012   
Reported to Creative Manager                                                           

• Designed strategy and provided creative direction for Walmart’s retail print advertising program
• Collaborated with advertising agencies, marketing dept. and merchants to conceptualize design that advanced the company’s merchandising business, marketing and branding objectives
• Responsible for the photo execution of fresh product for Walmart’s multiple print programs and marketing deliverables.
• Layout and computer production for seasonal specialty ads and newspaper ROP
• Adapted print material to web ready digital files
• Design and execution of corporate exhibits and displays

Graphic Designer 2000 – 2010
Reported to Creative Manager

• Responsible for design and computer production of all in store signing specifically for the Grand Openings of Sam’s Club and Walmart Supercentres in Canada
• Supplied original concept and design for seasonal promotion signing
• Development of Corporate Branding Guides
• Design and production of logo’s, packaging and labels for Walmart SuperCentres
• Design, production and original illustration for special projects for Human Resources, People Division and Loss Prevention Depts including; benefit books, associate information signing, award certificates and additional corporate promotional material
• Liaisoned with printers both print and digital, negotiated pricing, shipping and delivery

Wee Back Door Designs 
Freelancer                                                      

• Concept and design of annual reports, newsletters and brochures
• Computer production print & multi media
• Layouts, storyboards, audio visual graphics
• Illustration and cartooning
• Commercial packaging
• Web design

Client list has included:                                                                                   
Hills of Headwaters Arts – Spec Tech/Co-op Foods
McDonald’s Canada – Burger King Canada
Swiss Chalet – Bargain Shop/Woolco Canada
Toronto Hydro Generation – Regal Greeting and Gifts
Eatons Canada – Canadian Tire 
Revlon Canada – Mack Truck Canada
Avon Books – Toronto Women’s Press

SKILLS
• Excellent listening and conceptual skills
• Detail orientated and organizational skills
• Strong project management skills
• Team-oriented attitude and
• Ability to work independently and under deadline pressure
• Computer production 
• Proofing and pre-press
• Teacher and instructor

 SOFTWARE
• Adobe Creative Suite CS7
  - Illustrator
  - Photoshop
  - InDesign
  - Acrobat
• Wordpress
• Flash
• Dreamweaver
• Powerpoint
• MicroSoft Office
• QuarkExpress

AWARDS
• Recipient of 12  ‘Shining Star’ Awards from Walmart Canada for exemplarily service

EDUCATION
• Ivy School of Professional Art

INTERESTS/ACTIVITIES
• Professional services for
     Walk for Miracles
     Breakfast Club
     Walmart Cultural Fair
• Professional services for Toronto Cancer Prevention Association
• Creative support provided for Oakville Chamber Orchestra
• Free the Children

PROFESSIONAL ACCOMPLISHMENTS

Contributed in the development Walmart’s labeling and packaging branding program.

Revised the companies recycled bag program saving on the standard purchase of stock photography by providing original illustration and design resulting in Walmart increasing the selection available from four a year to twelve.

Began the initiative to utilize Canadian illustrators to contribute to the bag program - resulting
in the highest bag sales to date in 2011.
                                                                                                                       
Created original art for the Walmart gift card program saving up to $500.00 for each card not requiring the purchase of stock photography.
 
Synced the recycled bag and gift card programs to promote seasonal bags with gift purchases and supported them with weekly flyer advertising.
 
Creative concept, art direction and implementation of  ‘Theme’  signing for Walmart Canada’s Year Beginning Meeting held annually at the Toronto Congress Centre.
 
Successfully revised the look and branding of backroom associate signing organizing timetables, duties, emergency procedures, safety training and loss prevention accountability into a user friendly, comprehensive format.

PROFESSIONAL REVIEWS

“Jude has gone over and above in every aspect of the Bakery labeling project.
She helped to develop tools that allow vendors to provide better information and speed time lines for labeling.”

“Jude’s work has saved the company thousands of dollars and her attention to detail is second to none.”

“Jude demonstrates commitment, persistence and enthusiasm towards work and recognizes the importance of continual improvement by promoting efficiency, effectiveness and productivity”

“Jude took the values of Loss Prevention and aligned them to the current branding.
Good job Great vision!”

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